Part 2: Real-Life Adventures in Understanding the Numbers of Your Business
Jul 21, 2021 by Roger Scherping in Growth, forecast, Projection, cash, look ahead
I met another company this week whose situation really illustrates the importance of understanding the numbers of your business. It is a service business, and they told me they were in a cash crisis. They also told me that they were on the verge of very rapid growth thanks to a new product that they were in the process of launching. They did not want to borrow any money or take on an investor during this cash crisis if they did not need to, but they were not even sure if they needed any money. Whe... [continue reading]