At ProjectionSmart we talk about how important it is for you to understand your numbers, but what do we mean by that? Understanding your numbers means knowing what numbers are critical to your business, exactly how each number affects your profitability, and how to impact those numbers to make your business more successful. Let’s think about a baseball team. Imagine that this team kept no statistics (i.e., numbers) about how they were doing. During the game the players and the manager didn’t know ... [continue reading]

You don’t want to be an accountant, and you don’t have to be one to run your own small business. You’ve got a bookkeeper to take care of your accounting, and you have a CPA to do your taxes. But in order to talk intelligently to your banker, your managers, or other small business owners, there are a few finance terms that you simply must understand. Don’t worry; these concepts are easy to understand when they are explained simply. In fact, you probably already understand them just from your experience... [continue reading]

This blog is part 2 of the most common financial mistakes that I’ve seen small business make in my 30 years of small business experience. In part 1 I discussed not understanding your numbers of your business and thinking that profit is the same thing as cash flow. Today I have two more for you. Avoid these big ones and you’ll miss some potentially huge setbacks. Mistake #3: Markup is not the same as Margin I have seen this mistake many, many times. People use the terms Markup and Margin interchan... [continue reading]


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