In 1995 Michael Gerber wrote the classic business book The E-Myth. The “E” stands for entrepreneur and is not a reference to anything digital. Gerber’s Entrepreneur Myth goes like this. You have some incredible skill, something that you really enjoy doing and which you are really good at. The book uses the example of a woman who is a fabulous baker. She has learned her trade very well, she makes great pies, and her employer sells lots of her pies. Over time this woman suffers what Gerber calls the En... [continue reading]


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