Profit is Not the Same as Cash Flow!
Jan 08, 2024 by Roger Scherping in Cash Flow, profit, forward-looking, Projection
It simply never occurs to many small business owners that there is a difference between profit and cash flow. Many owners subconsciously think of them as the same. They just assume that if they make a large profit, then they will have lots of cash in the bank. Sadly, this is often not true. In fact, this is one of the most common misconceptions by business owners that I’ve seen in my career. I’m sure you’ve seen that with your clients, too, and you’ve done your best to educate them on the differen... [continue reading]